Love Island could boost the UK economy by £750m, but at what cost?

By Sarah Parsons | 22-Jan-2020
Finance Retail Marketing

Despite its commercial success, the dating ITV reality television show has come under fire by mental health groups over unrealistic body image

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The new edition of television reality series Love Island could boost the UK economy by £750m.

Research by catalogue retailer Argos found 51% of adults under the age of 34 have purchased products after watching the ITV show, with the average spend being over £100.

Beauty was found

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