Louis Vuitton reveals campaign for new scent starring ambassador Emma Stone

In the film, the Academy Award winner showcases Louis Vuitton’s new Coeur Battant scent

Louis Vuitton has cast Academy Award winner and brand ambassador Emma Stone in its latest fragrance film campaign.

In the film, which showcases Louis Vuitton’s new Coeur Battant scent - the tenth fragrance created by Jacques Cavallier Belletrud for the brand - Stone appears at Casa Malaparte on the Italian island of Capri and the Cour Carrée of the Louvre Museum in Paris, France.

The campaign spans night and day, through sun and rain, and illustrates a number of emotions portrayed by Stone to depict the scent’s olfactive library.

This is the first time the luxury Italian brand has teamed up with French director Romain Gavras on a beauty campaign, meanwhile, Mikael Jansson was hired to shoot the print campaign, which will be revealed in December.

Stone was tapped by the brand’s fragrance arm earlier this year but has previously appeared in campaigns for its fashion range.

The Coeur Battant (£185) fragrance features notes of pear, Egyptian jasmine, ylang ylang, patchouli, ambrette and narcissus and is available to buy via uk.louisvuitton.com.

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