In-depth interview with Desazars reflecting on the year's successes for the colour cosmetics brand
NARS is on a roll. Last September, the colour brand kicked off a major push into skin care with the relaunch of its skin care line. At the same time, it has been stepping up its brand partnerships following the success of its Andy Warhol collection last year. This year, it unveiled a nail polish line in partnership with shoe designer Pierre Hardy, while October saw the release of its Guy Bourdin Holiday Collection, inspired by French fashion photographer Guy Bourdin. NARS CEO Louis Desazars talks to Cosmetics Business about the year.How has 2013 been for NARS?
So far so good – it's been a strong year. Where we have strongest momentum is within international growth. As far as the US goes, we've been growing steadily and taking market share. Nevertheless, retail foot traffic declined in the US during Q2 compared with 2012 and 2011.Has this led to a greater focus on e-commerce?
E-commerce has always been a key strategy for us. We restructured our online business a year ago to bring more talent to it. This included developing a new platform. It's now a high growth area for us as our fastest growing channel. We're now putting a lot of resources into digital media to build brand awareness.. . .
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