Imerys has developed a new mineral solution, ImerCare VitalSkin
Air pollution is on the rise worldwide! Miniscule pollution particles enter the body via the pores of the skin, generating oxidation and inflammation—and even affecting our DNA.
The skin’s barrier function is weakened resulting in heightened sensitivity, premature and accelerated ageing and elastosis. Imerys developed a new mineral solution, ImerCare VitalSkin based on diatomaceous earth (DE), engineered to protect the skin from external aggressions.
ImerCare VitalSkin has a unique microporous structure. When integrated into make-up powders, this new patented technology has an absorption mechanism which shields the skin from pollution particles.
Unlike conventional antioxidant skin care products which simply repair damage after the event, ImerCare VitalSkin stops particles from penetrating the skin in the first place, preventing skin damage and protecting precious DNA.
ImerCare VitalSkin has superior porosity compared to standard Diatomaceous earth, providing a larger available surface area to trap pollutants, even the smallest particles.
The effectiveness of ImerCare VitalSkin has been demonstrated in in-vitro and ex-vivo lab tests which assessed its performance as a natural antipollution agent against the most common pollutant, cigarette smoke exposure.
Results show that this new diatomaceous earth grade has a preventive action on skin, blocking the penetration of polluting particles.
Thanks to its unique microporous structure, the new DE offers skin cell and DNA protection against pollutants, differentiating it from skin repair solutions found on the market.
ImerCare VitalSkin is Cosmos Approved and meets the demand for natural and clean beauty products and the demand for make-up with skin care benefits.