Lola Make Up by Persé sold to AEPC UK

Published: 20-Apr-2016

The brand is currently sold exclusively within M&S stores

Lola Make Up by Persé, a UK colour cosmetics brand, has been acquired by Amalgamated Euro Products Limited (AEPC UK).

The brand will now join AEPC UK’s growing portfolio of beauty brands including Cinere, Reseed and Figurite, which specialise in hair and skin care.

Under the agreement, Lola will be repositioned as a make-up solution for both professionals and consumers. The deal with AEPC UK will see the company manage Lola’s worldwide distribution, with the aim of expanding its global sales channels. In order to build up its professional beauty status, the brand will become a partner of the British Association of Beauty Therapy and Cosmetology.

Mike Mirzaee, AEPC UK’s European Operations Manager, said: “Lola has built up a great following among consumers and the professional make-up user market, which is why it fits perfectly within our portfolio of brands. Our products tend to require a more assisted sales environment in order to highlight the end-user benefits that can be achieved through a more structured use of the products as part of a daily regime. We are delighted to have Lola as part of the brand family, and we are keen to expand the reach with this product range, which receives daily unsolicited positive feedback from customers.”

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.

You may also like