Liz Earle nails colour market

The British skin care brand is growing its colour offering from August

British skin care brand Liz Earle (Avon) is stepping up its credentials as a colour brand with the launch of a new nail colour collection. The brand, which first entered the colour market with the launch of its Sheer Skin Tint foundation in 2011, released a capsule colour collection consisting of concealer, powder, blusher, lip gloss, mascara, bronzer and eye pencils last year. From late August, it will add 12 nail shades to the mix, ranging from classic nudes to rich, dark hues. The chip-resistant formulation also contains avocado and borage oils for a long-lasting, glossy finish.

The colours will be priced at £7.50 each, and launch on 29 August at Liz Earle stores, John Lewis department store, Boots and on QVC.

At the same time, the brand is releasing a limited edition version of its popular Cleanse & Polish cleanser featuring a zesty new scent. The new Cleanse & Polish Grapefruit and Patchouli features citrus top notes blended with patchouli and cedarwood. The formula itself remains unchanged, and launches in August priced at £19.75.

Finally, the brand is also adding to its Superskin range, which is designed for mature, ageing or very dry skin, with the new Superskin Hand Serum. The formula contains kigelia extract for its skin firming effect, along with cranberry seed and rosehip oils to promote supple skin. It will be priced at £17.50 and launches in September.

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