Little Mix launch debut fragrance


Gold Magic hits stores on 24 June

Popular British girl band Little Mix announced the launch of their debut fragrance Gold Magic at London’s Drury Club this week. The scent will be available across the UK from 24 June.

Described by the band members as a “clean, sophisticated and sassy scent”, the Eau de Parfum has fruity top notes of lemon, raspberry and apple with a sweet centre of violet and watermelon and a musky yet sweet base. The scent is packaged in a gold box displaying one of the band's four members on each side.

“When we first got together we listed everything we wanted to achieve and that included creating our own perfume, so we’re thrilled about Gold Magic,” explained Little Mix at the launch. The girls added that they would love to act in their own movie in the near future, just as the Spice Girls did in Spiceworld: The Movie.

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Gold Magic is stocked in three sizes: 30ml (£19.95), 50ml (£26.95) and 100ml (£36.95) and will be available in stores across the UK, as well as on the band's new fragrance website,