Pure Beauty

Lifestyle and subscription service FabFitFun makes its way into UK market

By Becky Bargh | Published: 5-Jun-2019

As well as a seasonal gift box, customers can also access daily content, the brand's online community and its TV streaming service

LA-based lifestyle and subscription brand FabFitFun has launched for UK customers.

Each season customers can receive its subscription box featuring products across beauty, fashion, wellness, fitness, home and technology.

Through the brand, customers can also access daily content, its online members-only community as well as FabFitFun TV.

Meanwhile, every season the brand partners its box with a different philanthropic cause.

So far, it has collaborated with Unicef, Joyful Heart Foundation, American Heart Association and Wildlife Conservation Society.

“We’ve spent the last ten years building FabFitFun into one of the most beloved multi-platform lifestyle and wellness brands in the US and Canada,” said co-founder Katie Rosen Kitchens.

“As we continue to grow our international reach we are thrilled to introduce the FabFitFun membership experience to the UK.”

Inside this season’s box were products from Living Proof, Generation Clay, Invisibobble, ViX Paula Hermmany and Jennifer Zeuner Jewelry.

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