#LancomeGivesBack campaign launches


Brand increases support for St. Judes

Lancome is increasing its support for charity St. Jude with the Moments of Happiness campaign. The campaign will include in-store events, interaction on social media and nationwide fundraising efforts.

The brand will donate $1 to St. Jude for every transaction placed on the Lancome-us.com website from 18-24 October. A number of retail partners are also joining the campaign. Lancome and Dillard will donate $2 from every transaction from 16-24 October to the St. Jude Children's Research Hospital. Home Shopping Network will also include the campaign during the brand's scheduled appearances on 24 and 25 October.

Consumers are also invited to take part in the campaign by sharing photos of their "hand hearts" on Instagram or Twitter with the hashtag #LancomeGivesBack. Lancome will donate $1 for each picture.

Celebrity Make-up artist Mickey Williams will also be hosting makeover events at Dillard's and Macy's stores throughout October.

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Xavier Vey, President of Lancome USA, commented: "Our work with St. Jude began in 2010 and every year, it's becoming bigger and bigger, and better and better. It's a very important partnership for Lancome. It was rooted in a strong, shared belief in research and innovation that can transform lives. But that was just the beginning. For these families facing difficult times, we bring a slight moment of happiness. And that's fundamental for Lancome, because the brand is all about bringing happiness beyond beauty. We like to sat that at Lancome, you come to a counter to look more beautiful, but you leave happier."