Lady Gaga's Haus Labs and Klarna open in-house beauty influencer content studio

By Sarah Parsons 26-Mar-2021

Open exclusively for handpicked content creators, those selected will also receive a $10,000 grant

Lady Gaga's make-up brand Haus Laboratories and buy now, pay later service Klarna have teamed up to open an influencer content creation studio.

Based in Los Angeles, US, The Studio by Klarna x Haus Labs is said to reflect the company’s "mutual brand commitment to fostering creativity and self-expression".

Initially developed as a marketing space for the singer and the Haus Laboratories team, the location has been redesigned to support the selected content creators.

"As we continue to grow as a brand, we felt it was important to create a space of love and freedom that people in our community could come to and feel free to create without rules," said Gaga, born Stefani Germanotta.

"We want to lift up the creators in our community as they continue to hone their crafts and give them the tools they need to do so."

The studio is said to have been originally created for Haus Laboratories

Users will find a full sound stage, a ‘Glam Room’ for make-up prep and transformations, as well as a Klarna-branded lounge and an 'aura generator' interactive screen.

The multi-award winning artist has donated several custom guitars and a piano used on past tours to decorate the studio.

To coincide with the opening of the studio, Klarna and Haus Laboratories have launched a mentorship for developing influencers.

Along with a US$10,000 grant provided by the financial service, the selected influencers will have access to the studio and guidance from the Haus Laboratories brand.

"From the day we were founded, Haus Labs has made it a point to regularly incorporate our creative community into our brand and activities," said Ben Jones, CEO of Haus Laboratories."

Tavaris Jefferson and Haya Abid

Influencers Haya Abid, better known as @Biddy, and Tavaris Jefferson, aka @VariJStylez, are the first recruits of the Creative Collective.

"Creative expression has been important to so many during the last year, and more than ever, it’s important to amplify those voices," added Sebastian Siemiatkowski, CEO of Klarna.

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"This is something that both Haus and Klarna recognised, which made us even more passionate about finding meaningful new ways to support the creative community."