Male skin care brand, Lab Series, has launched its latest anti-ageing eye cream, MAC LS Power V Instant Eye Lift (£43).
The Estée Lauder-owned brand’s patented LS Power V technology has been used to improve five key signs of ageing.
This includes, boosting moisture around the eye area, providing a tightening sensation, firming the look of the eye area, minimising the appearance of lines and wrinkles and improving puffiness around the eyes.
The formula also contains the brands Molecular Age-less Complex, a blend of naturally-derived extracts said to slow down the rate that skin appears to age.
Jodie Boland, Lab Series Grooming Director, said: “With MAX LS Power V Instant Eye Lift, you immediately see a difference around the eyes, which refreshes the look of your entire face — a great confidence booster for my clients and models on set.”
The product first went on sale online on 1 January but will be available in selected stores in the UK from 15 January.
