La Biosthetique expands into male grooming with Homme range

Published: 21-Feb-2019
Male Grooming

The men's skin and hair collection is designed to simplify cosmetic products

French cosmetics brand La Biosthetique has broken into men’s grooming with Homme (RRP from £14).

From the Hair & Scalp Tonic (pictured) to Hair Beard Body Wash to Styling Gel and After Shave Face, Beard & Care, the line is designed to streamline skin and hair care products into everyday essentials.

Magnesium, zinc, copper and algae are at the heart of the formula, thanks to their reputation as hydrating and soothing ingredients.

“A mineral complex activates the cell energy cycle and thus supplies the skins cells with oxygen so that their energy supply, ATP synthesis in the mitochondria, is optimised”, said Volker Hell, Skin Product Development and Quality Assurance Manager at La Biosthétique.



Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

  • Companies:
  • La Biosthetique
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Male Grooming

AI’s role in destigmatising beauty for men

Read more
AI is leading the way for technological leaps in the beauty industry, but are men being left at the wayside? Cosmetics Business explores

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    TikTok's #GRMW trend is encouraging men to try make-up and skin care Get Ready With Me content is achieving what the grooming industry has been trying to do for years: persuading men to adopt beauty routines by normalising them
  2. Cosmetics Business reveals the top 5 male grooming trends of 2024 in new report From the #looksmaxxing phenomenon and its impact on Alpha boys, to the rise of whole body deodorants, male grooming trends are evolving fast
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Looksmaxxing: Is anyone talking to Gen Alpha boys? The TikTok trend covers everything from spot treatments to bone smashing as boys try to 'maximise' their looks. Yet the beauty industry is still ignoring them
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business reveals the 5 biggest male beauty trends of 2018 in new report Brands are calling time on male stereotypes, a new face of masculinity is emerging and the historical category name ‘male grooming’ is being rejected. The sector is on the brink of major change
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Top 50 beauty brands 2023: Which is the world’s biggest brand? L’Oréal has retained its status as the world’s most valuable beauty brand on Brand Finance’s league table, but did its value rise or dive in 2023?

Upcoming event

Cosmetic Product Safety Assessment E-Training: Starting the Assessment

19 April 2024 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Male Grooming

AI’s role in destigmatising beauty for men

AI is leading the way for technological leaps in the beauty industry, but are men being left at the wayside? Cosmetics Business explores
Body Care

Turnkey Solutions by Aptar, a new integrated service, from formulation to packaging

Aptar Beauty announces the launch of its new integrated service: Turnkey Solutions by Aptar
Male Grooming

LeBron James to make beauty debut with male grooming collection

The range was created through a partnership with beauty manufacturer Parlux and Jame’s multimedia firm The Springhill Company
You need to be a subscriber to read this article.
Click here to find out more.
Male Grooming

Making your moustache wax stand out from the 'DIY' crowd

Belinda Carli, Director of the Institute of Personal Care Science, says a secondary wax or butter is the secret to a superior moustache wax
Body Care

Judges confirmed for 2024 Pure Beauty Global Awards

This year's entrants will be putting their products in front of our esteemed panel of experts from companies such as Harrods, Harpar Grace and Waldencast
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Golden Globes beauty for 2024: Fresh complexions and down-dos dominate

From centre partings to Emma Stone’s glow, here are the real winners of the 81st annual Golden Globes
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

5 beauty trends that are sticking around in 2024

From looking and smelling ‘expensive’ to the rise of ‘male-polish’, here is Cosmetics Business’ pick of trends we believe will still be going strong next year
Subscribe now