L\'Oréal owned mail order subsidiary to close


Beauté Créateurs will cease all activity during H1 2014

Beauté Créateurs, a mail order subsidiary of L\'Oréal, has announced its intention to cease activity during the first half of 2014. Created in the 1980s and with a presence in France, Germany and Japan, Beauté Créateurs sells the Agnès b., Cosmence and Professeur Christine Poelman brands among others.

Despite achieving a turnover of €87m over the last 12 months, the subsidiary has encountered difficulties in recent years linked to the structural weakening of the mail order business model.

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L\'Oréal says that all employees of Beauté Créateurs will be offered employment within the L\'Oréal group.