Cosmetics Goliath LVMH has fully onboarded its financial investment in French fragrance and cosmetics house Officine Universelle Buly.
For nearly four years the luxury’s beauty owner’s minority investment fund, LVMH Luxury Ventures, has supported the Parisian brand.
Now, the brand joins LVMH’s 75 other Maisons.
Relaunched in 2014 by husband and wife team Ramdane Touhami and Victoire de Taillac, Officine Universelle Buly began in 1803 as the fragrance brand of Jean-Vincent Bully, a revolutionary perfumer of the 19th century.
By joining LVMH’s portfolio, what was Buly’s brand will now be able to pursue new growth and development.
“Buly perfectly matches the philosophy that we find in the Maisons of the LVMH Group, combining an unparalleled heritage, craftsmanship and a unique experience in exceptional boutiques,” said Bernard Arnault, LVMH’s Chairman and CEO.
“Its refined products enjoy significant success around the world and we will do everything we can to ensure that this great family entrepreneurial adventure, led by Victoire de Taillac and Ramdane Touhami, continues to grow within the LVMH family.”
De Taillac, now the brand’s Director of Product Strategy, Image and Communication, added: “Since 2014, we have been keen to revive an iconic Parisian Maison, with a powerful and unusual universe, drawing its inspiration from forgotten or little-known beauty secrets.
“We know that Buly will remain true to its unique identity within LVMH, the birthplace of authentic and powerful Maisons.”
As well as his forays in the fragrance business, Touhami, a French-Moroccan artist and entrepreneur, is also known for revamping the world’s oldest wax manufacturer Cire Trudon.
Meanwhile, De Taillac, of French aristocracy, has carved a name for herself in the public relations space.
