LVMH confirms the Fenty Beauty effect isn't going anywhere

By Sarah Parsons 11-Apr-2019

The luxury goods and cosmetics retail has accredited the Rihanna fronted brand and Dior among key brands that have bolstered Q1 2019 revenues

LVMH has confirmed that Fenty Beauty by Rihanna, which launched in September 2017, is going from strength-to-strength.

In a report for its Q1 2019 financial results, LVMH revealed the brand contributed to the success of its Perfume & Cosmetics division, which saw a revenue growth of 9%.

Fenty Beauty was previously described by the owner of Benefit Cosmetics and Marc Jacobs Beauty as an “exceptional success” and this year revealed that it “continued to grow rapidly”.

The Kendo incubated brand first launched into the UK and US, via Sephora and Harvey Nichols, and 15 countries via, but has since expanded into Saudia Arabia.

Meanwhile, elsewhere in LVMH’s make-up category, the Rouge Dior and Dior skin lines were celebrated for “a remarkable performance”.

Parfums Dior was noted for its strong performance, particularly with the launch of Joy, fronted by actress Jennifer Lawrence.

Guerlain and Parfums Givenchy have also performed well in Q1 2019.

Sephora, one of LVMH’s major selective retailing channels, continued to gain market share globally, focusing on offering “an ever more innovative and interactive experience” to consumers, LVMH said.

The Selective Retailing Division saw overall revenue grow by 8%, with Sephora unveiling a new flagship store in Hudson Yards, New York.

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Overall, LVMH Group recorded revenues of €12.53bn, up 11% on Q1 2018.

Perfumes & Cosmetics generated €1.68bn while Selective Retailing contributed €3.5bn.