LVMH beauty brands adapt social marketing to relieve 'boredom' of Covid-19 self-isolation

By Lucy Tandon Copp 30-Mar-2020

The beauty conglomerate is hoping to brighten up consumers’ days by using the social media feeds of its brands in innovative ways

LVMH’s beauty brands have adapted their social media feeds and campaigns to inspire and engage with consumers practising social distancing and self-isolation due to the outbreak of coronavirus (Covid-19).

Sign up for your free email newsletter

The LVMH Perfumes & Cosmetics Maisons hope to tackle boredom by...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business