LVMH appoints ex-Apple Chief

Ian Rogers appointed Chief Digital Officer

LVMH has announced the appointment of ex-Apple Director Ian Rogers as Chief Digital Officer of the group.

Rogers previously worked as CEO of Beats Music and most recently worked on the launch of Apple Music after the company’s acquisition of Beats Music. He has also founded Mediacode – which was later taken over by Yahoo.

Bernard Arnault, Chairman and CEO of LVMH, said: "I am happy to welcome Ian into our Group to strengthen our digital ecosystem. He will build on the foundations laid by Thomas Romieu, take the Houses to the next level and explore new opportunities for the Group in the digital sphere. Ian will bring his extensive experience in high-end digital ventures and his innovation-driven spirit to develop LVMH leadership in the digital luxury field."

His appointment is understood to demonstrate that the luxury brand is taking digital platforms more seriously than ever.

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