L’Oréal offers grants to women volunteers in Canada

Canadian Women of Worth recognises women who make a difference to their communities

L’Oréal Paris has announced the launch of its Canadian Women of Worth programme, asking consumers to nominate female volunteers for recognition.

The philanthropic programme offers support for ten volunteers, helping to increase the impact of their work while also highlighting their cause and recognising their achievements.

Ten winners will be given $10,000 each to support their organisations as well as training and marketing support. One of the ten honourees will be given an additional $10,000 in funding to further support their work.

“I am awestruck by the untold stories of selfless Canadian women volunteers driving change for so many people in need.”— Stephanie Binette, General Manager at L’Oréal Paris in Canada

All of the ten honourees will be invited to an awards ceremony hosted by L’Oréal in Toronto to celebrate their work on International Women’s Day 2017.

L’Oréal celebrated the launch of the programme in Toronto. Award-winning actress Naomi Watts spoke at the event. She said: “Women of Worth aren’t afraid to take matters into their own hands, make a difference and make real change happen.”

Stephanie Binette, General Manager at L’Oréal Paris in Canada, said: “I am awestruck by the untold stories of selfless Canadian women volunteers driving change for so many people in need. Their passion and innovation are virtues at the heart of the L’Oréal Paris brand, and we will be honoured to officially support and salute them as Women of Worth.”

Consumers are invited to submit nominations of exceptional online at womenofworth.ca until 28 November.

Watts added: “If you know a women fearlessly pursuing her passion to bring about change in Canada, I hope your will take the time to acknowledge her impact, and nominate her as a Woman of Worth.”

L’Oréal Paris has already honoured 100 Women of Worth in the US. The campaign recognises women every year, supporting health challenges, education and women in need, as well as many other causes.

The campaign forms a key part of L’Oréal Paris’ charitable work. It’s message is said to embody the brand’s message that every women is worth it.

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