L'Oréal extends media partnership with Carat and Columbus

By Lucy Tandon Copp 23-Sep-2019

The beauty giant will continue to work with the agencies on its strategy, buying and planning capabilities

Image: via Facebook @carataustralia

L’Oréal has extended its contract with media and marketing agencies Carat and Columbus.

Both agencies will work for the beauty giant across Australia and New Zealand.

Carat, owned by Dentsu Aegis Network (DAN), and Columbus, owned by Merkle, will build on a six-year partnership with L’Oréal to deliver strategy, buying, planning, search and performance capabilities.

DAN took over the L’Oréal contract from UM in 2013.

DAN says it is the first global marketing services group built for the digital economy.

Earlier this month, Carat was appointed as Vodafone’s global media buying agency.

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