L’Oréal boosts start-up culture in Brazil with hackathon

L’Oréal hosts its first Latin America hackathon in Sâo Paulo

L’Oréal Brazil is due to host its very first hackathon in Sao Paulo, aptly named “Beautyhack”. L’Oréal already held a similar initiative in Paris.

From 18-20 March participants will be tasked with overcoming the following four challenges using their programming and developing skills: 1) Get consumers to incorporate the use of the Dermaclub app into their daily lives; 2) Spread awareness and information about brands such as L’Oréal Professionnel, Kerástase, Redken, Matrix and Essie in a way that targets salon professionals in an accessible, thorough yet engaging manner; 3) Develop a mobile assisted purchase service for Maybelline; 4) Get consumers to include L’Oréal products from its luxury range in their daily routines.

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