L’Oréal ambassador Helen Mirren says moisturiser does 'f*** all'

The actress' colourful language has sparked debate about the product

Youtube/L’Oréal

L’Oréal Paris ambassador Helen Mirren has raised beauty industry eyebrows after claiming moisturiser “probably does f*** all”.

The 72-year-old actress was sitting on a panel organised by the cosmetics giant in the South of France when she made the remark.

“I’m not setting standards for others. All I can do is be who I am. I’ve always loved make-up,” she reportedly said.

“I’m an eternal optimist - I know that when I put my moisturiser on it probably does f*** all, but it just makes me feel better. I’ve always said to L’Oreal as well that I will only do what makes me feel better.”

Inspiring words?

Youtube/L’Oréal

Mirren was named as the face of L’Oréal Age Perfect moisturiser range in 2014.

At the time of the appointment, she said: “I have always loved the L’Oréal Paris brand, and I am truly delighted to become an ambassador and join such an impressive group of high achievers.

“I hope I can inspire other women towards greater confidence by making the most of their natural good looks. We are all worth it!”

Cosmetics Business has reached out to L’Oréal for a comment.

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