L’Oréal adds to saturated market of AI skin diagnostic tools

The AI tool, powered by L’Oréal-owned Modiface, uses 6,000 clinical images from its database to deliver accurate visual signs of ageing

L’Oréal and its recently acquired augmented reality (AR) and artificial intelligence (AI) entity Modiface have teamed up to introduce a new digital skin diagnostic tool.

The new AI powered SkinConsult - for the company’s Vichy brand - has been trained using 6,000 images from its Skin Ageing Atlases database in order to deliver accurate skin assessment for all skin types.

Three groups of women from Asian, Caucasian and African ethnicities were used in the image collection process across Japan, France, China, India and the US.

The Vichy SkinConsult will provide customers with a tailored diagnostic in three steps.

Customers can upload a selfie to the brand’s website, after which they will receive feedback on fine lines, dark spots, wrinkles and pores before receiving a tailored product routine to address these concerns.

L’Oréal’s Chief Digital Officer, Lubomira Rochet, said: “With the acquisition of Modiface, we have started a second phase of L’Oréal’s digital transformation, focused on reinventing the beauty experience through technologies such as voice, AR and AI.

“We believe that services will be the new gateways for discovering our brands and products.”

Users will also be able to understand their skin ageing process through the tool, rather than just being offered treatments.

The Vichy SkinConsult first launched in Canada in January 2019 and will be rolled out on the brand’s website worldwide later this year.

A crowded market

Today, more and more brands are using skin diagnostic tools to create a more personalised service for their customers.

True North, Estée Lauder, Olay, Allure, YouCam Makeup, Giaran and Revieve are just a few of the brands offering skin diagnostic tools for their customers.