L’Oréal Paris names three new members of its beauty squad

By Sarah Parsons 7-Jul-2017

Lydia Millen, Ling Kt and Amena are the high profile influencers who have joined the colour cosmetics brand

L’Oréal Paris has added three new influencers to its team of UK bloggers and vloggers.

Lydia Millen, Ling Kt and Amena will join the brand’s existing beauty squad, which includes Emily Canham, Kaushal, Patricia Bright, Ruth Crilly and Victoria Magrath.

The new trio will work with the brand to create content and attend key industry events such as Paris Fashion Week and the Cannes Film Festival.

“We are delighted to welcome more of the UK’s most influential, diverse and inspiring social media influencers to help deliver always-on content across all our brand categories,” Adrien Koskas, General Manager of L’Oréal Paris UK said.

(Left to right) Lydia Millen, Amena and Ling Kt will join the squad

With a combined global reach of 12 million, the team of influencers supports the brand’s digital marketing by encouraging consumer engagement.

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Koskas added: “The beauty squad is now a group of eight unique individuals who share the same love for the brand as well as the same values, better never stops, diversity and innovation.”