Raises awareness about prostate and testicular cancer, and suicide prevention
L’Oréal Men Expert has teamed up with Movember to raise awareness about prostate and testicular cancer, and suicide prevention.
As part of the men’s health 30 day campaign, L’Oréal ambassadors will appear in a series of films via movember.com, providing health advice, conversation starters and grooming tips to help grow a moustache.
“As one of the top male grooming brands in the world, Men Expert has a duty to impact positively men’s life,” said Pierre-Emmanuel Angeloglou, L’Oréal Paris Global President.
“We are really proud to become a major partner of the Movember foundation, bringing them our support in their fantastic work in favor of men’s health.”
According to studies from the Movember foundation, testicular cancer has doubled in the last 50 years and more than 450,000 new diagnoses of prostate cancer are expected each year around the world.
Owen Sharp, CEO of the Movember foundation, said: “Globally, men die on average six years earlier than women. But what’s not commonly talked about, is that there is so much more we can do to stop men dying too young.
“We are thrilled to have L’Oréal Men Expert on board, to help us in our mission to ensure men live happier, healthier and longer lives.”