L'Oréal Argentina accused of sexist tweets

Published: 18-Mar-2016
Marketing

The cosmetics company was criticised for its tweets using the #mesientomujer hashtag

You need to be a subscriber to read this article.
Click here to find out more.

L’Oréal Argentina has come under fire from Twitter users after a series of tweets the company posted on 8 March were considered by some to be sexist and offensive.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • L'Oreal
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

The make-up trends Gen Z are searching for on Pinterest

Read more
Tom Spratt, Pinterest UK's Head of Beauty, on the make-up looks inspiring Gen Z and how brands can win them over with AI

Trending Articles

  1. La Mer names Taiwanese singer Jay Chou as first male ambassador The ‘Mojito’ singer will promote the luxury skin care brand’s The Treatment Lotion and The Hydrating Infused Emulsion in his first campaign
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Bobbi Brown on life after Estée Lauder, Jones Road and beating influencers at their own game How make-up mogul Bobbi Brown bounced back with Jones Road Beauty after selling her namesake brand – which came with a tricky 25-year non-compete – and why she is ‘clapping back’ at TikTokers
  3. Cosmetics Business reveals the top 5 male grooming trends of 2024 in new report From the #looksmaxxing phenomenon and its impact on Alpha boys, to the rise of whole body deodorants, male grooming trends are evolving fast
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    The Cosmetics Business Podcast: 'Cancer-causing' products, Summer beauty trends and Revolution Beauty's resurrection Cosmetics Business' journalists go beyond the headlines to explore beauty's most interesting news, trends and talking points of the past month
  5. The Cosmetics Business Podcast is now on Spotify, YouTube and Apple Go beyond the headlines as Cosmetics Business' journalists analyse the biggest stories and trends in beauty in this new podcast

Upcoming event

China Beauty Expo

22-24 May | Shanghai, China See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

The make-up trends Gen Z are searching for on Pinterest

Tom Spratt, Pinterest UK's Head of Beauty, on the make-up looks inspiring Gen Z and how brands can win them over with AI
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Exclusive: YSL Beauty’s big play to dominate luxury make-up

YSL Beauty’s International GM Stephan Bezy reveals how the L’Oréal-licensed company is set to significantly increase its share in the luxury make-up market
Skin Care

SkinCeuticals hires Sofia Richie Grainge as brand partner

The influencer will share her skin care routine using the dermatological brand’s products including Simply Clean Cleanser and C E Ferulic
Skin Care

Helena Rubinstein taps Michelle Yeoh as ambassador

The Everything Everywhere All at Once actress has previously fronted campaigns for La Mer and Guerlain
Colour Cosmetics

YSL Beauty names Dua Lipa Global Make-up Ambassador

The ‘Dance the Night’ singer will be the face of the French cosmetics brand’s new YSL Loveshine collection
Colour Cosmetics

Lancôme signs actress Virginie Efira as first France ambassador

The French cinema star joins Emma Chamberlain, Joy Sunday and Zendaya as the L’Oréal-owned brand’s latest face
Marketing

Michael Cera unmasked as ‘visionary’ behind CeraVe in Super Bowl campaign

A tongue-in-cheek website about the actor’s ‘passion’ for ‘human skin’ has launched ahead of this weekend’s game
Subscribe now