L’Occitane Group scoops LVMH and La Prairie veteran for MD role

By Julia Wray | Published: 17-Aug-2022

Laurent Marteau will report to André Hoffmann, Vice-Chairman and CEO of the group

Laurent Marteau has been appointed Group Managing Director of L’Occitane Group.

The beauty industry veteran (pictured) worked for the LVMH Group for 15 years in various senior management roles globally, before joining La Prairie Group in 2014 as VP for Global Travel Retail & Special Channels, becoming a board member in the same year.

In 2020, he was made La Prairie’s VP for Europe, the Americas, the Middle East and Africa.

At L’Occitane Group, Marteau will report to André Hoffmann, the group’s Vice-Chairman and CEO.

Hoffmann commented on the hire: “We are delighted to welcome Laurent to further drive our transformation into a global, multi-brand group.

“His in-depth knowledge of the global beauty industry will be a real asset to accelerate our long standing omnichannel strategy in our key markets.”

As well as its signature brand L’Occitane en Provence, the group’s portfolio encompasses Melvita, Erborian, Elemis, Sol de Janeiro and Grown Alchemist among others.

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