Conscious Makeup collection comprises Everlasting Flawless Facial Foundation, Water-Resistant Mascara and Satin Finish Lipstick
Lubrizol Life Science – Beauty (LLS Beauty) has introduced a collection of nature-based colour cosmetic formulations claimed to perform ‘flawlessly’ while minimising harm to the environment.
The Conscious Makeup collection comprises three formulations: Everlasting Flawless Facial Foundation, Water-Resistant Mascara and Satin Finish Lipstick, which all have a natural origin content of 95%.
Everlasting Flawless Facial Foundation is a long lasting, lightweight formula that protects skin from light-induced damage.
Ingredients include Matrifuse S-1 dispersant, which provides ‘excellent’ pigment dispersion for improved coverage, as well as Matmarine biotech ingredient, which reduces skin shininess and the appearance of pores. Meanwhile, Lumicease blue ingredient protects against light radiation.
Water-Resistant Mascara is a long lasting formula that is claimed to glide on softly, making lashes appear longer throughout the day, while being easily removed at night.
Among its key ingredients are Kelco-Care diutan gum for viscosity and a smooth texture, Avalure UR 450 polymer for water resistance and Actiphyte rosemary and gotu kola to provide a lengthened look to lashes.
The final Conscious Makeup product is Satin Finish Lipstick, a smooth, moisturising formula that applies evenly, leaving lips feeling rejuvenated, fuller and ultra-soft.
It is formulated using Schercemol 1818 ester for a satin cashmere-soft finish, as well as Actiphyte avocado and coconut to protect skin cells from UVB-induced damage and Actiphyte yam for a long term plumping effect.