Reality TV star announces partnership
Manuka Doctor has announced that reality TV star Kourtney Kardashian is its new Global Brand Ambassador. The Keeping Up With The Kardashians star is set to appear in marketing and PR activities for the brand worldwide for the next two years.
Claire Perry, Communications Director for Manuka Doctor, explained: “When we heard that Kourtney was a fan of our products and a believer in our brand philosophy and approach, we knew that she was the ideal choice for our global ambassador. Her track record of believing in natural products that are backed by science, along with her position as a pop culture icon and committed mum, makes her incredibly relatable to consumers worldwide.”
Kardashian added: “I have been using the Manuka Doctor honey line for many years so when the brand asked me to be their global ambassador, I couldn’t have wished for a better partnership. As fans of my show have seen, I am an advocate of products that use natural ingredients. I am incredibly excited to have this opportunity to work with a brand I believe in and introduce it to people around the world!”
Kardashian’s favourite product in the range is said to be the Manuka Doctor Brightening Facial Oil (£20). The brand’s range is currently sold in 12,000 stores worldwide, including Holland & Barrett and Superdrug stores in the UK as well as through its website.