Consumers want something fresh and rare. That is why niche perfumery brands grow rapidly. Thanks to the rare ingredients and mysterious, artistic packaging, the niche perfume market has been multiplied in recent years
It is true that beautiful things are always pleasing to the eye. However, the highly-marketed beautiful products easily lead to aesthetic fatigue. Consumers want something fresh and rare. That is why niche perfumery brands grow rapidly. Thanks to the rare ingredients and mysterious, artistic packaging, the niche perfume market has been multiplied in recent years.
The global perfume market is expected to stand at $52 billion by 2025, among which niche perfume market sees the greatest spike. The secrets behind such surge mainly lie in the rare ingredients and original bottle design. Klassy, a Chinese supplier, is specialized in glass primary packaging that has become an essential partner for niche perfumery brands.
In a recent dialogue with BeautySourcing , Amy the General Manager of Klassy shares some key facts and his own insights.
Amy - We stand out among numerous glass bottle suppliers based on a wide range of items, strong production and R&D capacity and flexible MOQ. The items we offer include glass bottles, caps in ABS, zamac, surlyn, acrylic, aluminum and wood, pumps, collars, and plates made of zamac, aluminum, plastic, paper, etc. It is no exaggeration to say that we can provide almost all perfume packaging choices, from components, materials, decoration, to varying shapes and size, etc.
As for production capacity, we can manufacture 500,000 sets per month. Each year, we serve 20 companies with projects totalling to 30-50. So, we can easily meet brands’ order requirements. Another secret is innovation. We keep developing new products so as to constantly satisfy customers. We can launch at least 4 new designs each month.
Lastly, we offer flexible MOQ. Niche perfume brands may expect more flexibility and we are working to produce small quantities. Our MOQ for whole set is 10,000 pcs and for caps and plates, the MOQ can be lowered to 5,000 pcs. For different decoration demands, the MOQ also varies.
Amy - We offer two options. The first is to develop brands’ own exclusive bottles. We usually start with communicating about the design concepts and making a sketch. Then, feasibility analysis will be made during 3D modelling. Based on these steps, we begin to confirm visual pictures and make technical drawing. We put creativity and prudence into everything we do. For these fresh new design, we can open new moulds. The other is to customize products by choosing decoration.
We provide brands with a variety of decorations including color coating, metallisation, hand-polishing, frosting, laser, hot-stamping, silk-screen printing, inside lacquering, etc. Meanwhile, we have a comprehensive product catalogue. So, standard items coupled with personalized decoration will meet brands’ personalized demands. Besides, we also help customize the packing box, like regular color box, PET box, gift box, acrylic display box, etc.
Amy - The niche fragrance market is even more dynamic than ever. Undoubtedly, niche fragrance has becomes a new symbol of luxury. The alluring and unorthodox bottles are striking; the rare and fresh scents make people feel soothing. The spike in niche fragrance market brings a brighter prospect for glass bottle making. Because of the good sealing performance and stable chemical properties, glass bottles are widely seen as prefect containers for perfume. Especially under the influences of the pandemic, consumers shop online more frequently, so a well-designed perfume bottle becomes a salient salesman.
This is an exciting opportunity for glassmakers like us. In the past seven years, we have served more than 200 customers all over the world. In the future, we will continue to reach our existing and potential partners worldwide.