Although hair is a physiological phenomenon, it is also a social one. Indeed, hair is an object of intense elaboration and preoccupation in almost all societies.
Hairstyles and rituals surrounding hair care and adornment tend to convey powerful messages about the beliefs, lifestyles and commitments of a person. Therefore, our hair is regularly subjected to weathering.
Hair weathering is the deterioration of the hair shaft from root to tip and is the result of a range of cosmetic and environmental factors. Cosmetic practices such as combing, brushing, straightening, perming, dyeing, etc., as well as environmental factors such as exposure to UV light and polluted air (significant amounts of free-radical molecules) can induce structural damage to the F-layer and the hair fiber.
The cuticle becomes raised and porous, which exposes the cortex to further damage. A decrease in hair shine, color, elasticity and strength is observed, which ultimately leads to hair damage.
In different studies measured utilizing state-of-the-art technologies, KeraGuard revealed a capacity to protect hair against free radicals and physical stresses.
It was also shown to protect dyed hair from color fading as well as to repair chemically treated hair. The protective effect of KeraGuard from urban pollution was unveiled by quantitative determination of carbonylated keratin and by high resolution images.
KeraGuard (standard version): Caesalpinia Spinosa Fruit Extract (and) Propylene Glycol (and) Helianthus Annuus (Sunflower) Sprout Extract (and) Sodium Benzoate (and) Phenoxyethanol (and) Aqua / Water.
KeraGuard pwd (powder version without preservatives, two-fold concentrated, COSMOS approved * version): Caesalpinia Spinosa Fruit Extract (and) Helianthus Annuus (Sunflower) Sprout Extract (and) Maltodextrin (and) Aqua / Water.