KeepMe Lifestyle help premium British fragrance brand develop luxury home accessory

Headed up by Kevin Anderson and Justyna Kubicka, the team were responsible for all elements of the project, from initial concept to finished product

For over 10 years, independent British fragrance brand Boadicea the Victorious have worked closely with KeepMe Lifestyle to develop and maintain the quality and reputation of their iconic luxury fragrance range.

So, in late 2019 they approached the well-established member of their British supply chain to work on a new product development project. One that would further celebrate the exotic and irrefutably British character of the brand.

With a growing appetite for upmarket room sprays, there was a gap in the sector for the seriously luxurious; one the brand could naturally fill.

It’s heritage and exclusive reputation lent itself to creating something truly exceptional in the home accessories category.

KeepMe Lifestyle were briefed to develop a range of home and fabric friendly fragrances that would underpin a well-established reputation for impeccably sourced raw materials and enduring quality aromas. Ultimately, it would enable the brand to expand its relationship with a highly discerning customer base beyond the existing fine fragrance collection.

Headed up by Kevin Anderson and Justyna Kubicka, the team were responsible for all elements of the project, from initial concept to finished product.

As Anderson reflects “This was a truly full service brief. It incorporated everything from product formulation and fragrance development to the manufacture of exquisite componentry and filling.

"As with any project there are challenges. In this case, it was to retain the depth, complexity and quality of the raw materials, whilst ensuring that the final formulation could be safely used on fabrics and clothing with no residue or staining.”

Taking inspiration from the existing range of elite perfumes, the collaboration resulted in a range of carefully crafted 200ml room and fabric sprays. Each of which were developed to complement and enhance a variety of luxurious settings, from traditional English Country House to cosmopolitan Dubai penthouse.

The range features 7 unique formulations that can be used to create an immediate ambience boost, or more enduring aroma foundation for interiors, upholstery and clothing.

The Dasman, Almas, Imperial, Glorious, Nemer, Chelsea and Chariot each boast distinctive characteristics and fragrance notes drawn from the finest raw materials.

Featuring ‘oud’ responsibly sourced from the forests of Southeast Asia, Chariot for example is perfect for the cosmopolitan home. Bright and sparkling with fragrance notes drawn from the oud, alongside saffron and Turkish rose.

Presented in a high quality glass spray bottle, each cap features the distinctive Celtic knotwork of this highly celebrated independent British fragrance brand.

Retailing at £75 per bottle and, with something to suit every mood and interior style, this was a collaboration that celebrates all that is luxury, and all that is British.

With Keepme Lifestyle’s help, this independent British fragrance brand is further expanding its established International influence and reputation; enveloping its discerning clientele in a cloud of magnificently luxurious scent wherever they are in the world.

For more details on KeepMe Lifestyle’s end-to-end product solutions visit keepme.co.uk or call one of the team on +44 (0)1322 381144.

You can view the exclusive Boadicea the Victorious range of fine fragrances at boadiceaperfume.com.

Featured Companies

KeepMe LifeStyle (more information, website)