YSL Beauty has named Lila Moss as its new US brand ambassador.
Moss will feature in a series of make-up campaigns to promote YSL Beauty’s Rouge Volupté Shine Lipstick, Lash Clash Mascara and Rouge Volupté Candy Glaze Lip Gloss.
The daughter of British supermodel Kate Moss was chosen by the L’Oréal-created brand to pay tribute to its heritage as well as celebrate the next generation.
“Being authentic and staying true to myself is really important to me and I'm so pleased to help spread YSL Beauty's message of empowerment and self-expression through make-up," said Moss.
Moss joins fellow ambassadors Zoë Kravit, Lil Nas X and Dua Lipa.
She was previously appointed as the face of Marc Jacobs Beauty in 2018.
The 20-year-old is described as having a "bold and confident character". Laetitia Raoust, General Manager of YSL Beauty USA, said: "She captures the power of self-expression and authenticity, and how that can manifest through make-up.
“She represents her generation's beauty and for that, we couldn't be happier to welcome her to the brand."
