K-beauty bestseller J.ONE Hana Cream lands in the UK

By Austyn King | Published: 9-Nov-2018

Four of the acclaimed anti-ageing products are sold every second at Sephora

J.ONE Hana Cream, the K-beauty bestseller, has made its much anticipated UK debut, after pre-orders from 100,000 consumers.

Designed by South Korean actress and influencer Ha Ji-won, the anti-ageing cream (from £22) is described as a 'capsule beauty' must-have, with four being sold every second at Sephora.

It contains the Nobel Prize-winning ingredient Fullerene, as well as fermented black tea, water lily, niacinamid and sea daffodil extract, which are said to create a lifting and firming effect while revitalising skin, protecting against free radicals and reducing inflammation and hyperpigmentation.

In eight clinical trials, 95% of participants claimed to see a significant descrease of wrinkles around the eye, nasolabial fold and neck area after four weeks' application, while 100% said their skin felt and looked hydrated and glowing after applying the cream.

The product is available now at Boots stores across the UK and online.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

You may also like