Joop! launches Wow! the new scent for men

Joop! Wow! (from £39) is a new signature for men , which is described as transforming the wearer into a confident, strong-willed and free spirited man.

It is a fresh and woody concoction with top notes of bergamot, cardamom and violet leaf to awaken the senses. The heart notes include fir balsam, tonka bean and vanilla surabsolute.

The woody base is a combination of the distinctive woods vetiver and cashmeran.

Launch: Out now