Joan Collins Timeless Beauty, which launches today (4 March 2014), comprises skincare, cosmetics, fragrance and accessories that are effective and practical, yet add glamour to day-to-day life thanks to unique Art Deco-inspired packaging.
The Contra Time skincare range, formulated with cutting edge anti-ageing ingredients, features Scrupulous Cleanser, Rose Optimise Elixir, Sun Hat Day Cream, Sleep Active Night Cream and SuperLift Eye Serum, all formulated for sensitive skin of any age.
The make-up range includes Divine Lips Lipstick, Glorious Gloss Lip Gloss and Nail Lacquers, each named after heroines Joan has played or stars she has encountered during her film career, along with a foundation, concealer, lip, eye and brow pencils, Eyeshadow Quads, Frame Line Liquid Eyeliner, Class Act Lash Growth Booster and Mascara, and Compact Duo; a choice of lipstick and neutral Meticulous powder in a gorgeous compact.
The fragrance, I Am Woman, blends citrus top notes with a floral heart and a woody base, and a variety of stylish tools, cases and accessories complete the line, which is available at Urban Reatreat at Harrods and QVC.
RRP from £12, Richards & Appleby, joancollinsbeauty.com.