Jo Malone London has signed Star Wars actor John Boyega as its first-ever male ambassador.
The 27-year-old kicked off his carer in 2011 when HBO cast him in a boxing drama pilot based on Mike Tyson’s life, Da Brick.
But it was in 2014 when he rose to fame after he was confirmed to play Finn in Star Wars: The Force Awakens, the character he went on the feature again in Star Wars: The Last Jedi.
According to the brand, the London-born actor was selected for his ‘vigour and versatility’, which mirror its scents.
“A born and bred Londoner, John is intelligent, inclusive and witty,” said Jean-Guillaume Trottier, Jo Malone London’s Global President.
“He shares our core values of generosity and creativity and is unafraid to speak his mind.
Image via Instagram @jomalonelondon
“His vivacity and whole-heartedness make him a wonderful fit with Jo Malone London and I am delighted to welcome him to the family.”
Jo Malone London has previously collaborated with British models Poppy Delevingne and Karen Elson.
Commenting on the new partnership, Boyega said: “I love the creativity and storytelling element of Jo Malone London.
“It’s something I resonate with, it’s how I work best, with discussion, collaboration and down to earth honesty.”
