Jo Malone London evokes Asia’s Steppe grasslands with new Scarlet Poppy addition

By Becky Bargh 18-Jan-2021

Featuring notes of its namesake flower, the scent is blended with fragrances of iris, barely and tonka bean

Jo Malone London has invented a new scent line that is designed to evoke the wild Steppes of Asia, Scarlet Poppy.

Home to wild horses and flowers, the vast and extravagant grasslands span areas in Hungary and Ukraine across central Asia to Manchuria in the east.

The new scent from the British brand features notes of poppy, amplified by fragrances of iris, barley and tonka bean, as well as notes of fig for a sweet hit.

“Scarlet Poppy is a grand, ravishing, deep floral, and the volume grows and grows as you wear it,” said Celine Roux, Jo Malone London’s Global Head of Fragrance.

“It’s a larger-than-life fragrance but still very sophisticated and refined.”

The fragrance is available in 100ml and 50ml vials (from £86).

Sign up for your free email newsletter

Meanwhile, Jo Malone recommends pairing the scent with its Poppy & Barley scent to create an intensely floral scent.