Jecca Blac rebrands and collaborates with YouTube star Joseph Harwood

By Becky Bargh | Published: 20-Mar-2019

Formerly known as Jecca Makeup, the unisex brand was founded by Jessica Blackler when she was 21 years old

Unisex colour cosmetics brand Jecca Blac has announced a brand relaunch and collaboration with non-binary YouTuber Joseph Harwood.

Formerly known as Jecca Makeup, the brand was founded in 2017 by then 21-year-old freelance make-up artist Jessica Blackler.

Jecca Blac rebrands and collaborates with YouTube star Joseph Harwood

As well marketing her products as unisex, Blackler targets her products at the transgender community and offers one-to-one make-up tutorials for trans consumers.

Meanwhile, as part of the collaboration with the 27-year-old British model and make-up artist, the brand has released its new Sculpt & Soften Palette (£30), featuring a matte and creamy dark bronze shade to ‘sculpt’ and a lighter tone for highlighting.

Commenting on the partnership, Harwood said: “Working with Jecca Blac on the Sculpt & Soften Palette is the perfect fit for me.

“I love the brand’s passion and philosophy, and I’m totally onboard about getting the message out there that make-up is for everyone.”

The new palette is available from jeccablac.com, feelunique.com and lookfantastic.com.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

You may also like