Japan’s Fancl introduces a seasonal summer face powder

11-Jul-2014

Fancl introduces limited quantities of a seasonal cosmetic designed to mitigate skin stress

Japan’s Fancl is introducing limited quantities of a seasonal cosmetic designed to mitigate the stress that Japan’s summer weather can cause the skin.

With outdoor temperatures typically around 30C and humidity in the high 70s contrasting with the dry, cooler air-conditioned air indoors, both skin and make-up experience more stress than usual. Periodic typhoons only add to the problems.

Called Shining Lucent and described as a ‘watery powder’, the new product contains moisturising ingredients that will make the user’s face feel both comfortable and cool. In addition, it also contains Fancl’s new formulation of hyaluronic acid, which helps increase the moisture retention of the skin surface, in concert with other ingredients. The enhanced moisturisation is important in withstanding the drying effect of air conditioners.

To deal with the problems of excessive oiliness, notably in the T-zone (forehead, nose and chin), the product contains a ‘sebum adsorption powder’, that adsorbs excess oils. This helps keep make-up in place and also helps maintain a silky skin surface during the hot weather.

The Shining Lucent watery powder will be sold through Fanl’s own directly managed stores and by mail order at ¥2,057 (inc tax) from 18 July.

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David Kilburn, Tokyo

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