English cricket star James Anderson has been named as the Ambassador for male grooming brand Brut.
The star will appear in ad campaigns for Brut Sport Style in-store and will feature on special gift packs ahead of Father’s Day. Anderson is also expected to appear in a series of content on social media including Facebook, Twitter and Instagram. The brand is using the hashtag #ManOfSport to promote the campaign.
Anderson commented: “I’m delighted to be joining a brand that has such a rich heritage in sport by becoming a Brut Sport Style Ambassador. The Sport Style range takes Brut in a fresh new direction and it’s great to hear that they will be a Test Match Ground partner in 2016.”
Anderson visited Lord’s with the brand to announce the launch of the partnership and name Brut Sport Style as a Test Match Ground partner. Brut branding will appear at England’s Test, ODIs and iT20s against Sri Lanka and Pakistan this summer.
Connor Feeney, International Marketing Manager at Unilever, added: “We are thrilled to announce this exciting new partnership. This new link between Jimmy Anderson, cricket and Brut Sport Style, represents a new chapter for the brand, and will hugely broaden our exposure in the UK.”
