Jackie Aina's Forvr Mood to expand outside of home fragrance with first exec hire

By Sarah Parsons | Published: 22-Mar-2022 Featured companies: Givaudan Active Beauty
Fragrance Finance

The candle and lifestyle luxury brand was founded by the Nigerian-American beauty influencer in 2020

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Forvr Mood, the candle brand by beauty influencer Jackie Aina, has made its first executive hire as it looks to expand outside of home fragrance.

Asha Coco, the former VP of Sales and Business Development of fragrance manufacturer Givaudan, has joined as Brand President.

Kim Kardashian, Kylie Jenner and Huda Kattan are among Givaudan's celebrity-founded perfume brand partners.

Coco's new role, according to Forvr Mood, will focus on strategic marketing, new product development and brand awareness.

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