It’s Susanne’s world: How Susanne Kaufmann took her Austrian beauty brainchild to global heights

By Becky Bargh 7-Jun-2022

Humble beauty entrepreneur, Susanne Kaufmann, went from fifth generation hotelier to beauty brand pioneer, without even so much as a business plan

Susanne Kaufmann

In the heart of Austria’s alpine area lies one of the country’s – if not the world’s – most picturesque destinations. All year round, the Bregenz Forest region is a hotspot with the communities across the globe for its rugged peaks, vast meadows and rare plant species.

Not only famous for its rich unspoilt mountainous regions, this striking landscape is the birthplace of Susanne Kaufmann’s namesake business, and her ancestry home.

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Established in the small town of Bezau, the area has not just provided her with a beautiful backdrop for her office, but has essentially become her very own...

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