Italian fashion brand Sergio Tacchini signs fragrance deal in anticipation of 'brand resurgence'

By Lucy Tandon Copp 13-Jul-2020

The licence and distribution agreement with Desire Fragrances will include the launch of perfumes into more than 20 new markets

Fashion brand Sergio Tacchini, founded by the Italian tennis player, has signed an agreement with Desire Fragrances to develop and launch perfumes for men and women.

The licence agreement will include distribution into more than 20 new markets including Germany, the UK and US.

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Antonio Lemma, Desire Fragrances Inc President, said: “With both ...

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