Shiseido-owned fragrance brand Issey Miyake has launched a new scent as part of its Eau d’Issey line.
The new IGO duo, available for men and women, plays on the English meaning ‘I go’ and the Japanese word ‘igo’, signifying henceforth, in an effort to signify the future (from £22).
The product is housed in two bottles for versatility.
The IGO cap is said to be light and unbreakable, and can be detached from the main bottle for using on-the-go.
Meanwhile, the heavier ISTAY glass bottle, in Issey Miyake’s traditional design, should be used at home.
The product is expected to launch in Boots this spring.
