Pure Beauty

Is 'mix-it-yourself' the next big beauty trend?

Published: 25-Jan-2016

Experts from Sephora and Deciem discuss the implications of putting the consumer in control

You need to be a subscriber to read this article.
Click here to find out more.

It’s safe to say the trend for personalisation isn’t moving on any time soon. On the contrary, a new sub-trend is emerging for dropper products that put consumers in greater control of their skin care and colour needs.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like