It appears that ex-One Direction singer Harry Styles is about to break into the beauty industry with his first cosmetics brand Pleasing.
The original trademark filed by Styles on 24 April is said to be specified as “wholesale perfume and cosmetics” as its primary focus.
A recent US trademark filing for 'Pleasing' and the brand's tagline 'Find Your Pleasing' was made in April and October by a company called Emptyleg Manager, which is in connection with Styles' agent Jeffrey Azoff.
The brand’s @pleasing social media accounts have yet to release any official information, but has teased an upcoming launch with a video of waves on a beach and black and white imagery of diverse model shots.
Pleasing's Instagram account already has nearly 500,000 followers despite only unveiling its first post less than 12 hours ago.
According to Instagram beauty account @trendmood1, Styles has curated a range of nail products including the Perfect Polish Set featuring four shades Perfect Pearl, Pearly Tops, Inky Pearl and Granny’s Pink Pearls.
Meanwhile, there are talks of a Pearlescent Illuminating Serum and a steel roller ball being added to the upcoming range with natural lingonberry, okra and hyaluronic salt boasted as the main ingredients.
The 'Sign of the Times' singer has been spotted wearing Pleasing merchandise, a black hoody with Pleasing printed on the front with another Pleasing hint on the back of his phone.