Interview: The make-up of innovation


CNW catches up with Sandra Maguarian of event organiser Beauteam at MakeUp in Paris

MakeUp in Paris, the first B2B event focusing solely on make-up manufacture, celebrated its fifth birthday this year. Cosmetic News Weekly spoke with Sandra Maguarian, co-founder of Beauteam, the company that organises the MakeUp in... series of events, on day one of the show, which took place in June.

Are attendance and exhibitor figures up on last year?

This year we have 30 new exhibitors. Last year we had 90 exhibitors in total and this year we had 114. And I can tell you that the visitor figures for the first day are higher than in 2013 [up 12% to reach 2,804], despite the fact that we’ve had two strikes [taxis and the French national railway company].


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