Interview: Targeting age in make-up


CNW talks to Studio 10 founder, Grace Foder, about targeting a key demographic in colour cosmetics

Studio 10 is an age-correcting make-up brand stocked by QVC and online retailer Cosmetics News Weekly speaks to founder Grace Foder about the changing cosmetics needs of women as they age, the key to targeting this savvy market, the importance of choosing the right retailers, and her understanding of the ever evolving cosmetics market and consumer expectations.

What is unique about the Studio 10 range?

Sign up for your free email newsletter

It is an innovative range of age correcting and skin perfecting make-up essentials with instant results. I wanted to develop a range that would give women the ability to look younger as part of their daily make-up routine. Being educat- ed in application is just as important as the products you’re applying. This is why we have a teaching arm to the business – our AtHome Masterclasses teach women how to do their make-up like a pro.


This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business