Interview: NARS targets next generation

Regional Executive Director for Europe at NARS Cosmetics talks moving on up after 20 years

In 1994, French make-up artist François Nars – then best known for his work with designers Marc Jacobs and Versace – launched a collection of 12 lipsticks at New York-based store Barneys. Fast forward 20 years and the NARS brand has developed into a cult classic, fêted for its fashion-forward hues, art and popular culture-inspired collections, and bold advertising campaigns.

Part of the Shiseido group since 2000, today’s NARS portfolio encompasses professional artists’ tools, complexion products and a high end skin care line. Looking forwards, the brand is focusing on expansion and is launching in Dubai this autumn. NARS’ 20th anniversary was celebrated on 1 September with the launch of its Vault Collection. Frederique Lampert, Regional Executive Director for Europe at NARS Cosmetics speaks to Cosmetic News Weekly.

What new trends have you seen emerging in Europe?

François (Nars, founder) is very immersed in the world of fashion, which translates into our products, but as a whole they don’t necessarily follow trends per se. We make sure to stay innovative, modern and relevant at all times.

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