Ingestible skin whitening product taps into Malaysia’s halal market

Published: 15-May-2015

Qu Puteh has entered Malaysia claiming to lighten skin by 45% in seven days, while adhereing to Halal guidelines

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Causing a buzz in the skin whitening market, Qu Puteh has entered Malaysia claiming to lighten skin by 45% in seven days, while adhereing to Halal guidelines.

Unlike the majority of skin whitening products, Qu Puteh – owned by Vita Beauty – is an ingestible powder, rather than a cream, and claims other benefits such as the ability to fight against ageing and prevent respiratory infection due to the inclusion of the main ingredient and antioxidant glutathione.

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