Causing a buzz in the skin whitening market, Qu Puteh has entered Malaysia claiming to lighten skin by 45% in seven days, while adhereing to Halal guidelines.
Unlike the majority of skin whitening products, Qu Puteh – owned by Vita Beauty – is an ingestible powder, rather than a cream, and claims other benefits such as the ability to fight against ageing and prevent respiratory infection due to the inclusion of the main ingredient and antioxidant glutathione.